Certaldo , how the deluxe villa phenomenon started
| April 18th, 2010Metamorphasis in progression
One of the evolutions that the region has undergone is the restructuring of historic abandoned farmsteads into fine short or long stay apartments. The buildings, some no more than a weatherproof out-house used to store cows or cereal, have been converted into the most spectacular and sought after after places from which to enjoy a holiday in the area. The changes in the countryside materialized for two causes: first due that local farms were incapable to meet the demands for produce from an ever flourishing population, and 2nd, that the farmers were incapable to compete on price with the larger and more centralized distribution companies (a similar switch took place in the British Isles with the procession of Supermarkets in the early 1990s, the unique difference being unfortunately that English farmers did not have the same guarantee of fair weather like the Italian’s did, on which to build a future). As the huge production companies took over mainstream distribution, the Tuscan farmers were left pondering on how to make ends meet, and Tuscany Villas was born.
